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North American Email Engagement Trends: Click Rates Continue Slow Decline
Source: Epsilon [download page] Notes: North American email open rates are down slightly year-over-year so far in 2015, details Epsilon in its latest quarterly email trends analysis. But while open...
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B2C and B2B Content Marketing Trends, Compared
Source: Content Marketing Institute / MarketingProfs Notes: Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America, according to an analysis of the latest annual...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – September 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Real Estate Websites – September 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Travel Websites – September 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – September 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Multi-Screen Video Viewers Most Receptive to Ads on Live TV
TV’s share of multi-screen video viewing time might be challenged by digital screens, but viewers remain most receptive to ads on live TV, perhaps due to an acceptance of these ads as the status quo,...
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What Influences the Marketing Technology Buying Decision?
Marketers tend to personally consider themselves as early adopters or in the early majority when it comes to technology adoption, but they’re more likely to see their companies as being in the late...
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Friday Research Wrap, 10/23/15
Quality and price are the attributes most likely to make consumers loyal to brands, according to results from a Trendera survey of US consumers aged 13-50. Great customer service is also a factor for a...
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US Online Ad Revenues Up 19% in H1 2015; Mobile’s Share Doubles to 30%
US online ad revenues increased by 19% year-over-year to reach $27.5 billion in the first half (H1) of this year, according to the latest revenue report [pdf] from the IAB and PricewaterhouseCoopers...
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How Youth and Gen Xers Feel Brands Should Deal With Controversial Issues
Source: Trendera Notes: When it comes to controversial social issues, around half of youth (13-35) and Gen Xers (36-50) feel that brands should stick with their core believes even if goes against...
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Consumers Still Value Performance Over Content in the Website Experience
Source: Limelight Networks [pdf] Notes: A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content,...
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Which Touch Points are Central to the Customer Experience?
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX, according to company marketers (primarily...
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US Email Open and Click Rates, by Hour Scheduled, in 2014
MailerMailer has released its latest annual “Email Marketing Metrics Report” analyzing data from almost 1.2 billion opt-in newsletters. Although there continues to be some debate as to usefulness of...
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What Helps B2B Sales Reps Close the Deal?
Source: Corporate Visions Notes: From a training, coaching and content standpoint, B2B companies invest more time and budget in the sales process than in messaging and field sales conversations,...
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Fortune 500’s Social Media Platform Use in 2015
Source: University of Massachusetts Dartmouth Center for Marketing Research Notes: LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed...
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How Do Baby Boomers Feel About Their Primary Care Doctors?
Baby Boomers (51-69) have generally positive attitudes towards their primary care doctors, as the vast majority agree that their doctor listens carefully to their questions and concerns (88%) and knows...
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How Are B2B Marketers Using Video?
Boosting brand awareness and engagement ranks as the top application of video in B2B online marketing programs, according to the latest annual B2B video content marketing study [download page] from the...
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Total Halloween Spending Set to Dip This Year
Source: National Retail Federation (NRF) Notes: Almost two-thirds (64%) of American adults plan to celebrate Halloween or participate in Halloween activities this year, reports the NRF in a recent...
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Digital Streaming Media Player Use Continues to Grow
Source: GfK Notes: Almost 1 in 5 (19% of) Americans aged 18-54 use a digital streaming media player monthly to watch TV and movies, more than double the proportion from 2013 (9%), reports GfK in...
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