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What Makes A Premium Product?
Sales of “premium” products – defined in this case as those that coast at least 20% more than the average category price – are seeing above-average growth in many fast-moving consumer goods (FMCG)...
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Which Connected Devices Have the Highest Rates of Ownership – and Purchase...
Almost half (47%) of US adults own a connected/smart TV or streaming device, making these the most commonly owned devices of 9 emerging technologies tracked by the IAB in a recent report [pdf]. Among...
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6 in 10 Say It’s Important to Buy From Socially Responsible Companies
Almost two-thirds (64%) of American adults report having made purchases from socially responsible companies in the past year, according to an annual survey report from Good.Must.Grow. The survey also...
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For Smartphone Owners, Mobile Ads’ Relevance Less Important Than Level of...
Marketers may be too interested in the concept of relevance, at least when it comes to mobile advertising, according to a recent Celtra-commissioned study [download page] conducted by Forrester...
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These 20 Conditions Reportedly Account for the Bulk of US Healthcare Spending
Healthcare spending in the US amounted to $1.4 trillion in 2013, or more than one-sixth of the entire US economy, according to a report published in the Journal of the American Medical Association...
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US Adults Lack Confidence in Social Networking Platforms
Trust in the news media has plunged to new lows this year, but even the news media fares better than leading social networking platforms in a recent NBC News/Wall Street Journal survey of 1,000 adults....
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The World’s 10 Most-Purchased FMCG Brands Are…
Coca-Cola ranks as the “most-chosen” FMCG brand in the world for the fourth consecutive year, chosen roughly 6.3 billion times in the 52-year period between November 2014 and October 2015, according to...
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4 in 10 Adults Say They’ve Bought Something They Saw on Social Media
Social networks are widely used in the US, as a recent MarketingCharts study indicates that more than 2 in 3 US adults use social media on a weekly basis. And there’s reason to believe that social...
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The 10 Most Valuable Global Retail Brands in 2016/2017
Amazon reigns again as the most valuable global retail brand, with a brand value approaching $100 billion, according to BrandZ’s latest Most Valuable Global Retail Brands study [pdf]. In fact, not only...
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Moms’ Media Diet: TV & Smartphones Tops for Time; Radio for Reach
Some 39% of women aged 18-49 in the US have a child under the age of 12, including 46% of women aged 35-49, according to a recent report [download page] from Nielsen. Almost three-quarters of these...
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