TV’s share of multi-screen video viewing time might be challenged by digital screens, but viewers remain most receptive to ads on live TV, perhaps due to an acceptance of these ads as the status quo, details Millward Brown in a recent study [download page]. The results are based on a survey carried out among 13,500 16-45-year-olds multi-screen users (who own or have access to a TV and mobile device) across 42 countries. (more…)
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Multi-Screen Video Viewers Most Receptive to Ads on Live TV
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