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How Youth and Gen Xers Feel Brands Should Deal With Controversial Issues

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Trendera-Brands-and-Controversial-Social-Issues-Oct2015Source: Trendera

    Notes: When it comes to controversial social issues, around half of youth (13-35) and Gen Xers (36-50) feel that brands should stick with their core believes even if goes against popular opinion, according to results from a Trendera survey. Still, roughly one-quarter of respondents feel that brands shouldn’t react at all as they shouldn’t be involved in social issues, with a similar proportion feeling that brands shouldn’t react due to the likelihood of offending someone. (more…)


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