Source: Trendera
Notes: When it comes to controversial social issues, around half of youth (13-35) and Gen Xers (36-50) feel that brands should stick with their core believes even if goes against popular opinion, according to results from a Trendera survey. Still, roughly one-quarter of respondents feel that brands shouldn’t react at all as they shouldn’t be involved in social issues, with a similar proportion feeling that brands shouldn’t react due to the likelihood of offending someone. (more…)