B2C and B2B Content Marketing Trends, Compared

Source: Content Marketing Institute / MarketingProfs

Notes: Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America, according to an analysis of the latest annual studies from the Content Marketing Institute and MarketingProfs, and both groups are shifting to more sales-driven efforts. Interestingly, B2C marketers are more apt than their B2B counterparts to believe they’re effective at content marketing (38% and 30%, respectively), and also report spending a greater share of their marketing budgets on content (32% vs. 28%). (more…)