What Influences the Marketing Technology Buying Decision?

Marketers tend to personally consider themselves as early adopters or in the early majority when it comes to technology adoption, but they’re more likely to see their companies as being in the late majority or laggards, per results from a Walker Sands study [download page]. There appears to be demand for more marketing technology, according to the report, as more than 4 in 10 feel that their existing stack is out-of-date and insufficient. So how does the buying decision take place? (more…)