Top 10 Multi-Platform Social Networking Websites & Forums – November 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Multimedia Websites – November 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – November 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform TV Websites – November 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Print Media Websites – November 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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More Than 1 in 3 Young Adults Online “Almost Constantly”
Source: Pew Research Center’s Internet & American Life Project Notes: Some 21% of US adults report going online “almost constantly,” while another 42% go online “several times a day,” per...
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Friday Research Wrap, 12/11/15
The speed of adopting new technology is the most rapidly increasing area of importance with perceived future impact on innovation and product development, according to the latest Global Innovation...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – November 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Real Estate Websites – November 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Travel Websites – November 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – November 2015
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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How Do Consumers Decide What to Watch on TV?
Source: PricewaterhouseCoopers (PwC) [pdf] Notes: Beyond viewing TV shows that they’ve already watched in the past, consumers are most apt to make decisions about their TV content from channel surfing...
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Most Effective – and Challenging – Lead Nurturing Tactics
Source: Ascend2 and its Research Partners [download page] Notes: The creation of relevant content is considered both the most effective and the most difficult online lead nurturing tactic, according to...
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Where Do Marketers Feel They’re Most Effective in the Customer Lifecycle?
Marketers are confident in their effectiveness in the awareness (69%) and consideration (59%) stages of the customer lifecycle, but these ratings drop as the lifecycle progresses, with fewer than...
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Which Devices Are TVE Viewers Using to Access Content?
Source: Adobe Digital Index Notes: Connected TV devices are becoming more popular devices for TV Everywhere viewing, reports Adobe Digital Index, noting that almost one-quarter (23%) of authentications...
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Marketers’ Data Collection and Consumers’ Willingness to Share “At Odds”
Source: SAP hybris / Forrester Consulting [download page] Notes: About three-quarters of consumers surveyed worldwide report being somewhat or very comfortable with companies using data about them to...
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How Are B2B Marketers Building Buyer Personas?
Buyer personas are one of the top ways by which B2B marketers better understand their audiences’ needs for content creation purposes, according to recent research. Indeed, a new study [download page]...
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What Are Millennials’ Most Important Life Aspirations?
Starting a family or spending time with family ranks as the most important of 6 life goals for a leading 29% of young Americans aged 22-35, closely followed by being happy, which is the top goal for...
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Demographics of Video Game Players and Self-Described “Gamers”
Source: Pew Internet & American Life Project Notes: Almost half (49%) of American adults say they play video games on a computer, TV, game console or portable device (such as a cellphone), per...
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Are Brands Getting More Trustworthy?
Source: PricewaterhouseCoopers (PwC) [pdf] Notes: More than 7 in 10 American adults aged 18-34 agree that the number of visionary brands has increased, according to a recent study from PwC, and a...
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