Source: PricewaterhouseCoopers (PwC) [pdf]
Notes: Beyond viewing TV shows that they’ve already watched in the past, consumers are most apt to make decisions about their TV content from channel surfing and seeing a commercial, according to results from a PwC survey. Separately, like many other studies, the PwC research finds an affinity for skinny bundles and a significant share of respondents saying they have cut the cord. (more…)