Source: PricewaterhouseCoopers (PwC) [pdf]
Notes: More than 7 in 10 American adults aged 18-34 agree that the number of visionary brands has increased, according to a recent study from PwC, and a majority of adults aged 35-54 (64%) and 55-79 (57%) agree, per the survey results. However, there is less agreement with trustworthiness, as only a minority (42%) of adults aged 55-79 agree that the number of trustworthy brands has increased. Still, a majority (56%) of 18-34-year-olds feel there are more trustworthy brands now, an important result given prior research indicating that trustworthiness is the brand attribute most important to Millennials around the world. (more…)