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Why Public Radio Listeners Tune In
Source: Jacobs Media Notes: Public radio listeners are most likely to listen for news and information, counting credit and objective programming, a desire for deeper perspective and an intellectual...
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CMOs’ Biggest Internal Hurdles When Developing An Integrated Customer Experience
Source: Korn Ferry Notes: Given 5 choices as to their biggest hurdle when working with other functions to develop an integrated customer experience, US CMOs surveyed by Korn Ferry were most likely to...
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B2B Product Spending Shows Modest Growth
Business spending has seen “modest growth” over the last few years, reports Epsilon in its 2014 Multichannel Trend Report [download page], with spending increasing by 3% since 2011. But online product...
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Social Ads’ Purchase Influence Seen Going Beyond the Click
Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%), reports Mintel in newly-released data...
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Retail Brands Increasingly Advertising Discounts in Their Emails
Source: L2 Think Tank Notes: Some 55% of emails sent during Q1 by the 100 omnichannel retail brands tracked in L2’s “Intelligence Report: Omnichannel Retail” [download page] study advertised discounts,...
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Most Popular Social Apps Among Millennial Smartphone Users
Source: comScore Notes: Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this...
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4 in 10 Millennial Smartphone Users Listen to Podcasts on Their Devices At...
Source: comScore [download page] Notes: Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month, with that figure reaching 41% among 18-34-year-olds,...
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How Companies Feel They Can Improve Email Subscriber Interactions
Increased personalization (50%) ranks as the leading method by which companies feel they can improve email interaction among subscribers, says Experian Data Quality in a new survey [download page] of...
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Trust in Advertising: Who’s Got It, and For What Formats?
Nielsen has released its latest “Global Trust in Advertising” report [download page], a biennial examination of the different forms of advertising that consumers around the world trust and act upon....
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Consumers: Reviews Important in Determining E-Commerce Site Legimitacy
Source: BrandShop [download page] Notes: More than three-quarters of US consumers use customer reviews to determine the legitimacy of a site that sells brand name products, finds BrandShop in a recent...
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Where Do Marketers Spend the Most Time on Digital Campaigns?
Source: Econsultancy / Oracle Marketing Cloud [download page] Notes: In-house marketers (predominantly based in Europe) are in agreement that the most time spent on a typical digital marketing campaign...
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Only 4 in 10 American Adults Trust Mass Media
Source: Gallup Notes: Trust in the mass media remains at a record low, according to Gallup, with just 40% of American adults surveyed reporting a great deal or fair amount of trust in the mass media –...
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Retailer Email Acquisition: Modal Lightbox Benchmarks
Source: Listrak [download page] Notes: The average submission rate for modal lightboxes on retail websites is 2.77%, meaning that 2.77% of visitors complete the call-to-action when the modal appears to...
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When Do Consumers Want to Hear From Retailers?
A majority (57%) of US adults would want to hear from a retailer via email or advertising when it is offering a sale or promotion, and almost half would want to hear from one when an item they’ve been...
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Trends in B2B Content Marketing
The Content Marketing Institute (CMI) and MarketingProfs have released their latest annual report [pdf] looking at the state of content marketing among B2B marketers in North America. As the sixth...
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The World’s 10 Most Valuable Brands in 2015
Source: Interbrand Notes: Apple and Google remain atop the list of most valuable brands for the third consecutive year, with their brand value growing by 43% and 12%, respectively. While the...
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Who’s Using Google+?
Source: GfK Notes: Roughly 18% of US adults report having visited Google Plus in the past 30 days, according to a GFK report, putting Google+ on par with Pinterest and only slightly behind Instagram...
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Task and Frequency Factor into Smartphone Owners’ Browser vs. App Decisions
Consumers’ decision to use mobile applications or browsers may boil down in large part to the task at hand, with browsers preferred for research-intensive tasks and apps more commonly used in...
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Top 10 Marketing Charts of the Month – September 2015
This month’s quick-hit set of top charts includes the following topics: identification with generational traits; American affluents, by generation; youths’ traditional TV viewing; trust in digital...
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US OTT Video Service User Forecast, 2014-2019
Source: eMarketer Notes: The number of over-the-top (OTT) video service users in the US is expected to grow from 181 million this year to almost 200 (199.6) million in 2019, at which point some 72% of...
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