How Companies Feel They Can Improve Email Subscriber Interactions

Increased personalization (50%) ranks as the leading method by which companies feel they can improve email interaction among subscribers, says Experian Data Quality in a new survey [download page] of 200 US respondents from a variety of company sizes and industries. Respondents also see the value in improved customer intelligence (43%), though surprisingly fewer (36%) feel that more relevant content will do the trick. (more…)