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Top 10 Marketing Charts of the Month – July 2014
This month’s quick-hit set of top charts features the following topics: TV viewing and ad effectiveness among youth and college students; most effective digital tactics and biggest digital priorities;...
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Global Marketers Rate Their Organizations’ Customer-Centricity
Source: Econsultancy / Oracle Marketing Cloud [download page] Notes: Close to 6 in 10 global marketers (primarily based in Europe) report that their organizations personalize messaging based on...
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US Consumers’ Top-Ranked Attributes When Shopping for Goods and Services
Source: Trade Extensions Notes: Price is the most important attribute for US consumers when shopping for goods and services, with 42% of respondents ranking it their top attribute and three-quarters...
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Which Types of Smartphone Ads Do Mobile Owners Believe Lead Them to Action?
Mobile device owners are developing more favorable attitudes to mobile ads, detail xAd and Telmetrics in a new report [download page], with almost half agreeing that they are informative/helpful, more...
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Content Marketing Trends: Goals, Distribution Channels, and Budgets
Content marketers have fairly clear-cut objectives, but the majority are falling short of meeting them, details a new report [download page] from OneSpot and 614 Group. The survey finds that B2B...
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CMOs and CIOs Both Claim Ownership of Mobile App Projects
Source: The CMO Club, CIO magazine, and EPAM Systems Notes: CMOs and CIOs are mostly in agreement in terms of their ownership of various projects, with CMOs controlling online video platforms and...
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The Most Innovative Tech Brands, According to Consumers
Source: Brand Keys Notes: Apple (98%) barely tops Samsung (97%) as consumers’ most innovative tech brand based on Brand Keys’ survey, which looked at how close brands were to the consumer ideal (100%)...
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Social Media’s Impact on TV on the Rise
Social media’s impact on TV is gradually growing, details Nielsen in newly-released survey data showing social to be driving increased TV program awareness and live TV viewing. Indeed, one-quarter of...
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Acquisition vs. Retention: Which Online Channels Are Being Used For Each?
Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention,...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Aug. 1-3, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Advanced Metrics Used by Video Advertisers in Q2
Source: Videology Notes: Among those advertisers using a form of advanced measurement during Q2, some 28% requested a cross-screen analysis, per Videology’s analysis of 1.8 billion impressions...
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Q2 Social Care: Facebook Response Rates Continue to Improve
Source: Socialbakers Notes: Brands around the world responded to an average 67% of users’ wall questions in Q2, inching up from the previous peak of 65% set in Q1, per Socialbakers data. The airline...
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Financial Data Breach Would Affect Loyalty, Say Consumers
A financial data breach would turn some consumers away from a business for good, finds a survey from SafeNet. Asked how likely they would be to shop or do business again with a company (retail,...
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What Types of Brand Videos Do Consumers Want to Watch?
Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information, per results from a...
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Millennials Bought More New Vehicles Than Gen Xers in H1
Source: J.D. Power Notes: During the first half of this year, Millennials (born 1977-1994) accounted for a larger share of new-vehicle retail sales than Gen Xers (born 1965-1976), the first time this...
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Most Popular Mobile Messaging Types Among Enterprises
Source: Message Systems Notes: Roughly 9 in 10 enterprises are either using or plan to in the next year use time-sensitive reminders and notifications through mobile channels, reports Message Systems....
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US CMOs: Spending on Analytics, Social and Content Growing
About 8 in 10 US CMOs expect their companies to increase the use of predictive analytics and big data tools this year, with more than one-quarter expecting their use to increase by at least 25%. That’s...
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US Smartphone Penetration Tops 7 in 10 Mobile Subscribers in Q2
Some 71.6% of US mobile subscribers owned a smartphone during the 3 months ending in June (Q2), up from 68.8% in Q1 and 59% in Q2 2013, finds comScore in its latest report on the US smartphone market....
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