Clik here to view.
What Times of Day Are Key Social and Messaging Apps Most Heavily Used?
Facebook Messenger, Instagram and Twitter all show similar usage curves during a typical day, though Tumblr tends to see heavier usage in the late evening and early morning hours, reveals Nielsen in a...
View ArticleClik here to view.
Most Commonly Used Metrics by SaaS Companies
Source: Totango Note: A slight majority (56%) of SaaS professionals are satisfied with the state of their business metrics, per results from Totango’s 5th annual State of SaaS Metrics report. Currently...
View ArticleClik here to view.
Majority of Facebook’s Monthly Active Users Are Now Mobile-Only
Source: Facebook Notes: Mobile isn’t only accounting for a larger share of Facebook’s advertising revenue (now at around 80%), it’s also increasingly becoming the only way in which its users access the...
View ArticleClik here to view.
Smartphone Penetration Nears 80% of the US Mobile Market
Source: comScore Notes: Some 79.3% of US mobile subscribers aged 13 and older owned a smartphone during the 3-month period ending in December 2015 (Q4), reports comScore. That represents a slight...
View ArticleClik here to view.
Which Survey Invitation Methods Do Consumers Find Most – And Least – Acceptable?
Source: Accelerant Research Notes: American adults are most open to survey invitations via email and least open to door-to-door solicitations, per results from a recent Accelerant Research survey....
View ArticleClik here to view.
Trust and Responsiveness Key to B2B Buyers’ Perception of Vendor Relationships
Almost half of B2B buyers believe their relationships with vendors are getting either stronger (15%) or slightly stronger (33%) over time, reports LinkedIn in a recent study [download page]. Based on a...
View ArticleClik here to view.
Top 10 Marketing Charts of the Month – January 2016
This month’s quick-hit set of top charts includes the following topics: 2016 budget shifts by channel; email marketers’ top initiatives; why consumers share content online; top app download...
View ArticleClik here to view.
Magazine Media Audiences Grew by More Than 7% in 2015
Source: The Association of Magazine Media (MPA) Notes: Total magazine media audiences – measured across online and offline channels – grew by 7.1% year-over-year in 2015 to reach almost 1.7 billion,...
View ArticleClik here to view.
Majority of Americans Projected to Watch Streaming TV This Year
Source: eMarketer Notes: Digital TV viewing is projected to exceed half of the internet-using population this year for the first time, forecasts eMarketer. Some 164.5 million Americans are expected to...
View ArticleClik here to view.
4 in 5 TV Households Now Using At Least One On-Demand Service
Some 81% of US households with a TV set have a DVR, get Netflix or use video on-demand (VOD) from a provider, according to the latest annual study of on-demand usage by the Leichtman Research Group...
View ArticleClik here to view.
Which Activities Do Smartphone Owners Prioritize on Their Devices?
Adult smartphone users in the US estimate spending as much time texting as talking on their devices, per results from a GfK survey of almost 6,000 adult smartphone users aged 18-64. On average,...
View ArticleClik here to view.
How Marketers Are Planning to Accelerate Personalization Strategies
Source: CMO Council / Microsoft[download page] Notes: Marketers will be turning to analytics and lifecycle management tools (49%) and personalization platforms (47%) to accelerate their personalization...
View ArticleClik here to view.
Friday Research Wrap, 2/12/16
Valentine’s Day spending is expected to reach $19.7 billion this year, up by more than 4% from last year and representing the highest mark in the NRF’s decade-long survey history. The increase is the...
View ArticleClik here to view.
Consumers’ Top Mobile Shopping Problems
Source: Bizrate Insights, a division of Connexity Notes: Usability – having to enlarge first to ensure touching or clicking in the right place – stands as the largest problem online shoppers have with...
View ArticleClik here to view.
Which Ad Formats Do Consumers Feel Are Most Effective For Influencing Voter...
Source: Kelly Scott Madison (KSM) [pdf] Notes: Only a minority (42%) of US adults report being at least somewhat interested in political ads, according to results from a Kelly Scott Madison survey...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – January 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Multimedia Websites – January 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – January 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform TV Websites – January 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Print Media Websites – January 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article