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Which Brands Are Best Meeting Customer Expectations This Year?
The key drivers of brand engagement are moving towards emotional values, with emotional engagement increasingly difficult for brands to achieve, reports Brand Keys in its latest annual Customer Loyalty...
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The Value of An Inactive Subscriber… And Other Email Data
For retailers, inactive email subscribers “are still valuable customers,” reports MailChimp in an analysis of 6.6 billion sends through its platform that included 60 million e-commerce purchases and 40...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – January 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Real Estate Websites – January 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Travel Destination and Accommodation Websites – January...
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – January 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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US Retail Sales Forecast to Grow by 3.1% This Year
Source: National Retail Federation (NRF) Notes: Retail industry sales (excluding automobiles, gas stations, and restaurants) will increase by 3.1% this year, forecasts the NRF, which also forecasts an...
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Most Important Goals Of A Marketing Automation Strategy
Source: Ascend2 and its Research Partners [download page] Notes: More than 7 in 10 marketing influencers (primarily B2B) from around the world use marketing automation to some extent, and about 3 in 4...
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B2B Marketers’ Top Demand Gen Priorities and Channels
Roughly two-thirds of B2B marketers expect to increase their demand generation budgets this year, according to Demand Gen Report’s latest annual Demand Generation Benchmark Report [download page]....
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Super Bowl 2016 Data [Updated]
With the Super Bowl well and truly in the rear view mirror, various analyses have emerged surrounding the performance of the ads aired. Most of these look at the digital reverberation or impact of the...
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Why Marketing Leaders Feel Unprepared to Deal With Today’s Volume of Content
Source: Accenture Interactive [pdf] Notes: Close to 1 in 5 (17% of) marketing leaders from around the world say that their organization is producing enormous volumes of digital content and assets,...
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Top Service Frustrations That Lead Customers to Abandon A Company
Source: [24]7 [download page] Notes: Almost half of consumers will abandon a company and move to a competitor within one day of having a poor customer service experience if price and products are of...
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Q4 Email Performance Seen Higher During Off-Peak Times
Source: Experian Marketing Services [download page] Notes: Brands continued to increase their email volume in Q4, with the 23.4% year-over-year increase representing the 13th consecutive quarter of...
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Subscription Video-on-Demand Penetration Nears Half of US Households
Source: Nielsen [download page] Notes: Some 48% of US households had access to a subscription video-on-demand (SVOD) service in November 2015, reports Nielsen, up from 42% a year earlier. SVOD...
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Which Key Smartphone Apps Grew Their Reach Last Year?
It was a strong year for Facebook-owned mobile apps, but not so for some other top applications, according to a MarketingCharts review of comScore data. Each month comScore publishes a ranking of the...
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CMOs Predict Budget Growth Despite Limited ROI Gains
CMOs in the US expect their marketing budgets to increase by an average of 6.9% over the next 12 months, according to the latest edition of the biannual CMO Survey [pdf] from Duke University’s Fuqua...
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Customer Satisfaction With the Retail Sector Slips Again
Source: American Customer Satisfaction Index (ACSI) Notes: Customer satisfaction with the retail sector has dipped for the second consecutive year, falling 2 points to a score of 74.8 (on the ACSI’s...
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Top Drivers For Launching A Branded Online Community
Source: Leader Networks / CMX Media Notes: Customer satisfaction and retention ranks as the most important driver for launching a branded online community, among both companies that already have...
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CMOs Finding More Success With Customer Acquisition Than Retention
CMOs in the US are more likely to project an increase in their acquisition of new customers (72%) than an increase in customer retention (56%) over the coming 12 months, according to the latest...
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Which Scenarios Do Consumers Believe Are Most Damaging to Corporate Reputations?
More than one-third (37%) of US adults have decided not to do business with a company because of something they learned about how the company conducts itself, and that figure rises to 57% among...
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