Trust and Responsiveness Key to B2B Buyers’ Perception of Vendor Relationships

Almost half of B2B buyers believe their relationships with vendors are getting either stronger (15%) or slightly stronger (33%) over time, reports LinkedIn in a recent study [download page]. Based on a survey of more than 6,000 buyers, marketers, and salespeople from mid-size or enterprise companies across 7 countries, the study reveals that trust (52%) was the top-cited reason for strengthening relationships, with personal relationships (45%) and responsiveness (45%) next. (more…)