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What Mobile Device Owners Like the Least About Apps
Source: Quixey Notes: Mobile device owners are slightly more likely to say that they prefer to flip between several apps than to use a mobile web browser, per results from a recent survey from Quixey,...
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Almost Half of Americans Can’t Afford A Major Purchase Right Now
Source: Gallup Notes: Some 48% of American adults surveyed throughout 2015 believe they would be unable to right now make a major purchase, such as a car, appliance or furniture, or pay for a...
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Media Inflation Estimates for 2016
Source: Havas Media [pdf] Notes: Newer digital media channels are expected to see modest price inflation this year, with CPM growth dampened due to a continued abundance of supply, according to a...
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Sizing Up the US Media Universe Across Devices
Traditional TV (live + DVR/time-shifted TV) and AM/FM radio continue to have the widest monthly reach of any media among Americans, reports Nielsen in its latest look at the media universe. While the...
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Marketing to Young City Solos
Highly educated and with above-average discretionary spending, Young City Solo households are an appealing consumer segment for marketers targeting young urban professionals with active lifestyles....
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US Music Industry Sales Trends in 2015
Source: Nielsen [download page] Notes: Overall album consumption – measured as all albums + track equivalent albums + streaming equivalent albums – grew by 15.2% last year to 549.4 million units,...
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Data-Driven Marketing and Advertising: Spending and Performance in 2015
Source: Winterberry Group / GlobalDMA [download page] Notes: Data is critical to current marketing and advertising efforts, say almost 6 in 10 marketers, advertisers, service providers, technologists...
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Marketers, Agencies Differ on Spending Changes in 2016
More than 6 in 10 senior-level marketers in the US and Canada anticipate their marketing spending to increase either somewhat (53.5%) or significantly (8.2%) this year, reports RSW/US in its latest...
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What Prompts Smartphone Users to Download Apps – and Why Do They Delete Them?
Roughly one-third of smartphone users aged 13-64 replace apps on their device at least a few times a week, and around half (52%) do so at least once a month, according to a new report from Yahoo. The...
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Adults’ Weekly Media Use, by Race/Ethnicity
Source: Nielsen [download page] Notes: Black adults watch almost three times more TV on a weekly basis than Asian-American adults, says Nielsen in its latest Comparable Metrics report covering Q3 data....
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Friday Research Wrap, 1/15/16
Advertising, marketing and media executives around the world are bullish on the prospects for mobile marketing spending this year, with almost half (45%) expecting buying and spending growth of at...
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Amazon Tops US Brand Buzz Rankings Yet Again; Netflix Leads Among Millennials
YouGov has released its US Buzz Rankings list for 2015, showing that Amazon enjoyed the best public perception for the third consecutive year. The study, which measures consumer perceptions of brands,...
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Marketers, Creating More Content, Say Time Is Now Their Biggest Challenge
Almost three-quarters (73%) of marketers surveyed in late 2015 reported creating more content than in the previous year, reports Contently [download page] in a new study. With most content appearing to...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – December 2015
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Multimedia Websites – December 2015
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – December 2015
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform TV Websites – December 2015
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Print Media Websites – December 2015
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Which Retailer Marketing Initiatives Do Consumers Believe Will Drive Them...
Source: TimeTrade [download page] Notes: Special promotions on retailer websites (55%) represent the top marketing initiative (of 7 listed) that consumers believe are most likely to draw them in-store,...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – December 2015
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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