Source: Havas Media [pdf]
Notes: Newer digital media channels are expected to see modest price inflation this year, with CPM growth dampened due to a continued abundance of supply, according to a recent report from Havas Media, which projects a 1% increase for both online video and mobile. Among traditional media, both spot TV (+13%) and spot radio (+3%) are expected to see stronger CPM growth this year due to election year political ad spending. (more…)