Friday Research Wrap, 1/15/16

Advertising, marketing and media executives around the world are bullish on the prospects for mobile marketing spending this year, with almost half (45%) expecting buying and spending growth of at least 20%, according to AdMedia Partners’ 22nd Annual Market Survey [pdf]. Respondents were likewise optimistic about spending on video, native advertising, programmatic and social, with close to one-third or more expecting hikes of at least 20%. More mature categories such as search and display are expected to see slower growth, though. (more…)