Source: Brand Keys
Notes: Apple (98%) barely tops Samsung (97%) as consumers’ most innovative tech brand based on Brand Keys’ survey, which looked at how close brands were to the consumer ideal (100%) when it came to innovation for on and off-line technological innovation leadership. Google (96%) came in a close third, followed by Amazon (95%), with Microsoft (91%) rounding out the top 5. Online video destinations Netflix (89%) and YouTube (85%) also cracked the top 10, as did social platforms Facebook (82%) and Twitter (80%). (more…)