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5 Takeaways from Recent Research into the State of MarTech
Almost half (48%) of marketers describe their companies as innovators or early adopters in marketing technology, more than double the share (20%) who saw their employers in that light last year,...
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Where Do Marketers Get Their News?
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements, according to a new study from Bospar. Based on a survey of more than 500...
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Video Grows in Importance for Top Publishers’ App Install Marketing
Full-screen video and social video are considered the most effective app install formats by developers of the 100 top-grossing apps, according to the latest semi-annual study from AdColony. The report...
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Which Way Are US Media Advertising Sales Trending?
Expect more of the same next year. That is, many of the revenue trends that have been driving the US ad market for a couple of years now ought to continue in the year ahead, per MAGNA’s recent forecast...
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How Enterprise-Level B2B Demand Gen Marketers Are Constructing Buyer Personas
Almost two-thirds of B2B marketers at enterprise-level organizations (at least $250 million in revenues) utilize buyer personas in the planning of demand generation programs and activities, and another...
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Relevant Content Considered Most Effective SEO Tactic
Search rankings studies have indicated that the impact of relevant content continues to grow, and a new survey [download page] from Ascend2 and its Research Partners finds that marketers largely agree....
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B2B Marketers Plan Programmatic Advertising Spending Hike
Almost two-thirds (65%) of B2B marketers in the US now buy and sell advertising programmatically, up from 54% last year, according to a recent survey [download page] from Dun & Bradstreet. The...
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These Are The Product Categories Amazon Shoppers Say They Buy the Most
Amazon users say they use the platform to make purchases in a wide variety of categories, but some are clearly more popular than others, according to a survey [download page] from Feedvisor. Indeed,...
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What Are the Most Popular Lead Stages Used by B2B Enterprise Marketers?
Two-thirds of B2B marketers at enterprise organizations (at least $250 million in revenues) have defined lead stages, lead qualification stages and definitions that both marketing and sales agree on,...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – October 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Multimedia Websites – October 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform TV Websites – October 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Print Media Websites – October 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Vast Majority of Consumers Report Engaging in TV-Related Second Screening
TV multitasking has been on the rise in recent years, though it doesn’t always involved activities related to the programming. A recent report [pdf] from Ericsson ConsumerLab, however, suggests that a...
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85% of Gen Z Uses Social to Learn About New Products, But…
There are clear differences in the choices different generations make when using social media to learn about new products, according to results from a recently-released Bluecore survey [download page]....
View ArticleTop 10 Multi-Platform Broadcast Media Websites – October 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Real Estate Websites – October 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Travel Destination and Accommodation Websites – October...
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – October 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Pay-TV Subscriber Churn: What Causes It, And How to Reduce It
Pay-TV cord-cutting has been a much-discussed issue in recent years, despite some indications that it might be overblown. Nevertheless, there’s no denying that cord-cutting is occurring and that it’s a...
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