5 Takeaways from Recent Research into the State of MarTech

Almost half (48%) of marketers describe their companies as innovators or early adopters in marketing technology, more than double the share (20%) who saw their employers in that light last year, according to Walker Sands’ second annual State of Marketing Technology survey report [download page]. The study shows that budgets are declining as an obstacle to martech adoption, and that more marketers this year believe their companies are investing the right amount in marketing technology. (more…)