Top 10 Multi-Platform Broadcast Media Websites – July 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Real Estate Websites – July 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Travel Destination and Accommodation Websites – July 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – July 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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US Digital Out-of-Home Media Spending Shows Strong Growth
US digital out-of-home media revenues climbed by 11% last year to $2.71 billion, representing the fastest growth rate in 5 years and a rebound from the previous year’s sluggish growth rate of 3.1%,...
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Here Are The Top Education Keywords in Paid Search
Advertisers in the education vertical are targeting users searching for MBAs, according to a recently-released analysis from AdGooroo, a Kantar Media company. The report indicates that the term MBA and...
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Digital Media Consumption Much More Highly Concentrated Among Heavy Users...
There’s a reason they call it mass media: it has broad appeal. And data highlighted by Nielsen in a recent article indeed shows that traditional media consumption is much less concentrated among the...
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Which Digital Ad Personalization Triggers Perform Best?
Personalized digital ads deliver 3 times the performance of rich media ads, touts Jivox [download page] in releasing results of an analysis of more than 1 billion of its personalized ad impressions....
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Around Half of Branded Content Views Occur Within the First Week of A Campaign
Polar has released its latest branded content benchmark report [download page], this one covering Q2 2016 but also containing references to earlier quarters. The study shows that average click-through...
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Which Categories Are Most Popular With Online Shoppers Across the World?
Online shoppers believe that the main advantages offered by e-commerce over in-store buying are the ability to take time to think about things, benefit from special offers or better prices, and greater...
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US Consumers’ Perception of the Advertising & PR Industry Worsens
The restaurant and computer industries enjoy the best net perception among US adults, reports Gallup in its latest annual look at US business sectors. The restaurant industry supplanted last year’s...
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So What Do Marketers Think Is the Ideal Channel Mix?
The struggle to optimize the marketing mix across channels has recently been called the biggest challenge facing marketers. Now, a newly-released study [download page] from Millward Brown Digital (MBD)...
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Pay-TV Subscriber Losses Widen in Q2
The US’ 11 largest pay-TV providers, which together represent 95% of all subscribers, shed almost 666,000 subscribers in Q2, per Leichtman Research Group (LRG). That’s up from their previous Q2 loss of...
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Which Tech Companies Have the Strongest Reputations?
The technology industry has improved to an overall strong reputation this year, though it continues to trail other industries such as the industrial, retail, and consumer sectors, reports the...
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Facebook Grows As Dominant Content Sharing Destination
An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That’s according to Fractl and BuzzSumo, which teamed...
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Execs Say The Most Critical Success Factors For Effective Marketing Are…
The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years, according to a study [download page] from Harvard...
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The Right People Seen As Important As the Right Technology For Customer...
What has the biggest impact on the ability to use data successfully to understand customers? The right technologies for data collection and analysis are paramount, but having the right people to manage...
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Legacy TV Remains Dominant Screen Activity; Mobile Video to Grow
Consumers’ screen time now totals more than 50 hours a week, says The Diffusion Group (TDG) in announcing the release of new research into smartphone video’s future. Legacy TV continues to be the...
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Which Local Ad Channels Are Considered Useful, Annoying, and Influential?
Local media users in the US tend to view print ads as more useful than annoying, but aren’t quite as sure about digital ads, according to a study [pdf] from AMG/Parade. Point-of-sale circulars are...
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Top-Performing Enterprise Organizations Track These Components of the...
Keeping track of the customer journey has become more complicated in recent years with the proliferation of devices and channels, such that the ability to analyze the customer journey has become one of...
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