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Beer Remains Americans’ Favorite Alcoholic Beverage
Almost two-thirds (65%) of American adults drink alcoholic beverages on occasion, well within the 55-71% range observed over the past 70-odd years, reports Gallup in newly-released survey data. Among...
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Almost 1 in 5 Americans Visit A Company Page on Facebook Every Day
Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone, according to data released by the Temkin...
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Thought Leadership Content: Standing Out in A Sea of Noise
Three in 5 executives around the world are at the point where they’re at least sometimes confused or overwhelmed by the amount of content they encounter, finds the Economist Group in new research. But...
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Premium Publishers See Ad Blocking As Major Mobile Challenge
Although ad blocking seems to be more prevalent on desktops than on mobiles (at least within the US), premium publishers aren’t ignoring the challenge of ad blockers when it comes to mobile, per a...
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Customer-Centricity At the Heart of Digital Strategies, Say Global Execs
Only a bare majority (52%) of business executives worldwide agree that their organization has a clear and coherent digital strategy, according to recently-released results from the 2015 Digital...
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More Than 30% of US Marketers’ Emails This Year Have Not Reached Inboxes
US marketers have a struggle on their hands this year when it comes to email deliverability, a Return Path analysis [download page] has found. Fewer than 70% of emails sent by US marketers have been...
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Back-to-School Stats & Research Reference
Back-to-school and back-to-college spending is forecast to increase this year, according to various recent reports. While it may seem late for a look at back-to-school trends – which range from mobile...
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1 in 2 Mobile Users Say They’ve Deleted An App Over Privacy Concerns
Some 85% of mobile media users across 8 countries report having taken some type of app-related action as a result of concerns over their privacy and security, according to a new report [download page]...
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Digital Customer Service Channels Lagging, Consumers Say
Companies make it far easier for their customers to pick up the phone and call them with a service issue than to text them or interact with them on social media, according to [download page] the...
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TV Tops Social As Enterprise Marketers’ Leading Near-Term Priority
It’s not often that a survey about the future (albeit the near future) comes up with TV as the top response. But that’s the case in a recent study from Clutch and R2i, which asked marketers at...
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Top 10 Marketing Charts of the Month – July 2016
This month’s quick-hit set of top charts includes the following topics: traditional TV viewing trends; youths’ biggest purchase influencers; most hated online ads; marketers’ biggest challenge; CMOs’...
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US Print Magazine Audience Stays Steady, Outnumbers Digital Readership
About 7 in 10 connected American adults (those with internet access) have read a print magazine within the past 30 days, new research [download page] from Maquoda has found. This figure remains...
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Uh Oh. Mobile App User Retention Rates May Be Worsening.
It’s hard enough getting your app discovered. But then preventing churn is a whole new ball game. And it’s not getting easier, according to Localytics’ latest annual update on app retention and churn...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – July 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Multimedia Websites – July 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – July 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform TV Websites – July 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Print Media Websites – July 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Email and Content Marketing Perceived to be Top Lead Gen Tactics
Email gets yet another accolade, this time in its capacity as a lead gen tactic. A new survey [download page] from Ascend2 and its Research Partners has found that email and content marketing are...
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What’s Better: A DIY MarTech Stack, or An All-in-One Solution?
With the explosive growth of marketing technology solutions, marketers are increasingly being faced with the decision of how to manage an array of vendors and solutions. Or are they? Single vendor...
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