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Smartphone Owners’ Openness to Transactional Messages, by Industry
Source: Vibes [download page] Notes: More than 8 in 10 smartphone owners claim that service-based messaging has at least some impact on their decision to choose one company over another, according to a...
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UK Company Marketers Rate Email Best For ROI
Source: Econsultancy / Adestra [download page] Notes: Email tops SEO as the channel that most UK company marketers rate as “excellent” or “good” for ROI (at 73% and 67%, respectively), per the latest...
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Ad Clutter A Bigger Problem on Smartphones Than Desktops, Millennials Say
Source: Interactive Advertising Bureau (IAB) / Tremor Video / Millward Brown Digital [pdf] Notes: Almost half of Millennials (18-34) feel that there are too many ads on their smartphone, compared to...
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Do Commuters Listen to AM/FM Radio Ads In the Car?
Source: Edison Research Notes: 9 in 10 commuters listen to traditional AM/FM radio while in their car on the way to work, finds Edison Research in newly-released survey results, with AM/FM radio easily...
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What Are Organizations’ Top Data-Driven Marketing Goals and Challenges?
Company marketers see an improved customer experience as their top goal for using data in marketing, while agencies are slightly more focused on identifying new audiences and customers, according to a...
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[Study] Marketing Financial Services to Millennials
Millennials present apparent contradictions to financial services marketers: they’re underbanked but increasingly using financial institutions for non-account purposes; and while open to...
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Subscription Video-on-Demand Churn, by Service
Source: Parks Associates Notes: Almost two-thirds (64%) of US broadband households subscribe to an OTT service, reports Parks Associates. Netflix easily leads the pack, reaching 52% of US broadband...
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What Are the Strongest Amazon Search Ranking Factors?
Source: Ripen eCommerce Notes: While no single factor has a very strong correlation with search rankings, Amazon’s sales rank has the highest correlation with search success on the platform, according...
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Teens: Snapchat Now Tops Instagram As “Most Important” Social Network
Teens continue to shift their perceptions of their “most important” social network. First it was Facebook (early 2013), then Twitter (late 2013), and then Instagram (early 2014). The latest flavor du...
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What Strategic Programs Will Define Marketing Departments in 2020?
Almost 9 in 10 CMOs and senior marketing executives from around the world believe that they will own the end-to-end customer experience by 2020, per results from an Economist Intelligence Unit (EIU)...
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Mobile Now Accounts For 1 in Every 6 US Retail Dollars Spent Online
Source: comScore [download page] Notes: Digital commerce spending grew to comprise 15% of US consumers’ discretionary spending in Q4 2015, an all-time high, per a comScore report. While total digital...
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Friday Research Wrap, 4/22/16
Some 74% of adult mobile device owners claim to want to receive messages from a store or business during a visit, per a survey of 2,115 US adults (18+) from Euclid Analytics. However, giving consent...
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Global Box Office Revs, US In-Theater Ad Spend Both Hit Records in 2015
Source: Motion Picture Association of America (MPAA) [pdf], Cinema Advertising Council (CAC) [pdf] Notes: Global box office revenues reached a record $38.3 billion in 2015, up 5% from the prior year...
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Which Factors Affect the Digital News Experience Most For Consumers?
Source: Media Insight Project [pdf], an initiative of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research Notes: Ad placement (63%), load speed (63%) and...
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Mobile Captures Larger Share of Growing US Online Ad Spend
Online ad spending continues its rapid growth in the US, up 20% in 2015 to reach almost $60 billion, per the latest revenue report [pdf] from the Interactive Advertising Bureau (IAB) and...
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Only 1 in 5 Consumers Globally Feel That Brands Are Open and Honest. Why Does...
Brands are facing an “authenticity deficit,” according to a new report from Cohn & Wolfe, which finds just 22% of consumers surveyed around the world agreeing that brands and companies today are...
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How Many Emails Do Non-Profits Send Their Subscribers?
Source: M+R [download page] Notes: Non-profits’ email lists and messaging volume both grew in 2015, though response rates declined, per M+R’s 10th annual Benchmarks report, which surveyed 105...
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Digital Consumers Say Ad Interruptions Online Are Too Frequent
Source: Accenture Notes: Some 84% of digital consumers aged 14 and up around the world agree that advertising interruptions while reading text or watching videos are too frequent, and that figure holds...
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Online Privacy Concerns on the Rise for Almost 6 in 10 Internet Users Globally
Some 57% of global consumers say they are either much more (31%) or somewhat more (26%) concerned with their online privacy compared to a year ago, find the Centre for International Governance...
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Radio Listening Trends: AM/FM Healthy; Digital & Podcasts Growing
Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the proportion of listeners who are tuning in less, according to the latest...
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