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6 in 10 Consumers Globally Are Changing The Way They Buy Their Favorite Brands
Some 58% of consumers around the world report having modified their buying behavior when it comes to their favorite brands, finds McKinsey in a survey of more than 22,000 consumers. The results...
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How Are Consumers Spending Their Time Online?
Social networking accounts for almost 1 in every 5 minutes spent online, according to a recent study from comScore. The “2016 US Cross-Platform Future in Focus” report [download page] notes the...
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North American Email Click Rates Continue to Drop
Source: Epsilon [download page] Notes: North American email engagement fell again in Q4 on a year-over-year basis, reports Epsilon in its latest quarterly analysis of clients’ email activity. The...
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Friday Research Wrap, 4/8/16
Marketers’ biggest struggle with measuring marketing signals (performance measurements such as impressions, conversions, CTR, ROI and cost-per-engagement) is the wide array of systems that capture and...
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Annual Household Income Ranges Among Minority Groups
Source: Geoscape Notes: Asian households have the highest median household incomes, of $75,910, reports Geoscape in its latest annual American Marketscape DataStream (AMDS) report. In fact, more than...
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Which Retail Digital Commerce Categories Grew the Fastest in 2015?
Source: comScore [download page] Notes: Retail e-commerce spending grew by 14% year-over-year in 2015, buoyed by a 56% increase in mobile commerce spending, reports comScore. The fastest-growing...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – March 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Multimedia Websites – March 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – March 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform TV Websites – March 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Print Media Websites – March 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Better Understanding Customers A Top Priority And Challenge For Marketers
Marketers’ top priority this year is enhancing their knowledge of their customers’ needs, attitudes and motivations, according to Experian Marketing Services’ latest annual Digital Marketer report...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – March 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Real Estate Websites – March 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Travel Destination and Accommodation Websites – March 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – March 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Enterprise-Class Advertisers’ CTRs, by Channel and Device, in 2015
Source: Marin Software [download page] Notes: Smartphones continue to lead the way in click-through rates across channels for enterprise-class advertisers, per Marin Advertising’s latest mobile...
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What Data Sources Do Marketers Use to Build Their Audiences for Paid Facebook...
Source: Experian Marketing Services [download page] Notes: More than 8 in 10 marketers around the world use Facebook advertising as part of their marketing strategy, per results from the latest annual...
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What Concerns Do Advertisers Have With People-Based Advertising?
Almost half (48%) of North American advertisers agree that the current model for display advertising is broken, per results [download page] from an Econsultancy study in partnership with Signal....
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Top 10 Marketing Charts of the Month – March 2016
This month’s quick-hit set of top charts includes the following topics: Google AdWords benchmarks; most effective digital tactics; Snapchat use among youth; teens’ brand discovery vehicles; core...
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