Which Brands Are Offering Consumers the Simplest Experiences?

Almost two-thirds (63%) of consumers surveyed across 8 global markets say they would pay more for a simpler experience from a brand, and close to 7 in 10 would be more likely to recommend a brand because it provides simpler experiences and communications, according to Siegel+Gale’s latest annual “Global Brand Simplicity Index” report. (more…)