Clik here to view.
Triggered Email Response Rate Benchmarks in 2015
Just 2.3% of emails sent last year were triggered emails as opposed to business as usual (BAU) emails, but this small fraction of messages accounted for an outsized 9% of clicks and 9.7% of all...
View ArticleClik here to view.
CMO Role Evolves to More Strategic Business Leadership
CMOs are taking on a more strategic role within their organizations, gaining responsibility for a wider array of profit and operations targets and capturing a greater influence in the brand experience,...
View ArticleClik here to view.
APAC to be the Regional Leader in Digital Ad Spend, but North America Tops in...
Digital advertising spending in the Asia-Pacific (APAC) region will overtake North America for the first time this year, forecasts Strategy Analytics. APAC digital ad spending is projected to increase...
View ArticleClik here to view.
PR: What Are the Benefits of Top-Tier Feature Coverage?
Feature coverage obviously carries with it an increase in brand awareness, but does it translate to a sales boost? That was the question asked of more than 500 US CMOs, marketing VPs, directors and...
View ArticleClik here to view.
How Many of Your Brand’s Emails Are Actually Read As Opposed to Skimmed?
Having an email be opened is one thing – and a challenge in its own right. But what happens next? Are emails typically read, skimmed or just glanced at? A new report [download page] from IBM Marketing...
View ArticleClik here to view.
Which Ads Do Internet Users Dislike the Most?
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising, per recent research from YouGov. So which types of ads get the blood boiling the most? HubSpot has some...
View ArticleClik here to view.
Getting to Know Gen Z’s Shopping Behaviors
Those poor Millennials. They don’t even like their own moniker, and now they’re in danger of being supplanted in the marketer popularity stakes by Gen Z. As it stands, though, right after (perhaps)...
View ArticleClik here to view.
Digital Health Tools Find A Willing Consumer Audience
Doctors – at least in Europe – have concerns about the potential for consumers to misinterpret digital health data and for digital health tools to fuel hypochondria. But failure to adopt these tools...
View ArticleClik here to view.
Most Millennials Are Comfortable Not Carrying Cash
Almost two-thirds (62%) of American adults feel that it’s likely the US will be a cashless society in their lifetime, reports Gallup in recent survey results. Separate results from the study indicate...
View ArticleClik here to view.
More Than 1 in 4 Companies Outside the US Claim to be Mobile-First
Some 27% of company marketers agree that they are mobile-first organizations, up from 19% last year and 13% the year before, new research [download page] from Econsultancy and Adobe has found. Based on...
View ArticleClik here to view.
These Brands Are Enjoying the Best Buzz So Far This Year
New data from YouGov BrandIndex reveals the brands that had the best “buzz” in the first half of this year. It’s a good list to be on, considering that word-of-mouth tops all paid media in purchase...
View ArticleClik here to view.
Marketers Finding Email Personalization Effective, Web Content...
The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI, according to the...
View ArticleClik here to view.
Mobile to Exceed Fixed Devices in Global Video Consumption This Year
For the first time, consumers around the world will this year spend more time watching videos on their mobile devices than on fixed devices (desktops and smart TVs), Zenith predicts in a new forecast....
View ArticleClik here to view.
These Industries Have the Highest Equity With American Consumers
The food industry has the highest overall brand equity with US consumers, details the Harris Poll in releasing further data from its latest EquiTrend Study. The food industry’s composite score of 65...
View ArticleClik here to view.
Video Ad Viewability Rates Across Devices And Countries
Video ad viewability seems to be improving from last year, reports Google in its 2016 Global State of Play report [pdf]. Some 66% of video ads were viewable on the web and in apps (excluding YouTube)...
View ArticleClik here to view.
As MarTech Understanding Becomes Critical, Where Will Marketers Invest Next...
Behold the marketing technologist: about 2 in 3 marketers in the US and Europe believe that understanding marketing technology is becoming increasingly important for successful senior marketers. That’s...
View ArticleClik here to view.
Branded Content Seen More Effective Than Pre-Rolls For Various KPIs
Branded content – such as educational online video series or TV show brand integrations – is more effective than pre-rolls in driving a variety of KPIs including brand recall and purchase intent,...
View ArticleClik here to view.
Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack
Marketers often pay attention to benchmarks, which are useful to get a sense of what one might expect from a campaign (though individual results almost always vary from the average!). But as a recent...
View ArticleClik here to view.
Ad Volume Hurting the Social Media Customer Experience
Consumer satisfaction with social media platforms has dipped slightly this year, and the amount of advertising on social sites is likely at least in part to blame, according to an American Customer...
View ArticleClik here to view.
Marketers Struggling to Optimize the Marketing Mix, Quantify ROI
Marketers in the US and Europe are having a much harder time quantifying the impact of their efforts than they are figuring out how to master today’s array of marketing technologies, a report from...
View Article