Clik here to view.
Friday Research Wrap, 5/20/16
Total luxury spending by affluent consumers globally is expected to decline by 0.9%, but Millennials will up their spending by 8%, reports YouGov in its 2016 inaugural Affluent Perspective Global Study...
View ArticleClik here to view.
Breaking Down Mobile vs. Desktop E-Commerce Spending, by Retail Category
Newly-released data from comScore supports what may be an intuitive point about e-commerce purchases: mobile purchases tend to be higher for relatively cheap and low consideration products such as...
View ArticleClik here to view.
US Adults Are Familiar With PR and Product Placement, In the Dark About...
The vast majority of US adults are very or somewhat familiar with social media (88%) and public relations (73%) and a majority are also familiar with product placement (56%) and editorial content...
View ArticleClik here to view.
Programmatic Gaining Interest Among B2B Media Buyers
B2B media buyers and planners are gaining comfort with programmatic options, per a recently-released survey [download page] from Kantar Media SRDS and Connectiv. Conducted among 150 B2B media buyers...
View ArticleClik here to view.
A Stark Choice: Traditional TV or Streaming Video?
Recently, an IAB study [pdf] released in conjunction with the NewFronts was greeted with much press proclaiming that viewers now prefer digital video to primetime TV. (The actual results weren’t quite...
View ArticleClik here to view.
Twitter Lags in Brand Post Interaction Rates
It’s well known by now that Instagram is the top social platform for post engagement rates (MarketingCharts studied potential reasons back in 2014), although those rates have been on the decline. Now,...
View ArticleClik here to view.
Retailers’ Text Message Campaigns Seeing Highest Click Rates on Fridays
An analysis of more than 85 million SMS and MMS messages sent by retailers during a 5-month period from November 2015 through March 2016 has found that the average unique click rate was 10.5%, ranging...
View ArticleClik here to view.
Print Ads Maintain Sizable Reach
Print ads continue to have reach and influence, per new studies released by Fluent [download page] and the Newspaper Association of America (NAA) [pdf]. While concerned with different categories...
View ArticleClik here to view.
Time Spent With Smartphone Apps Continues to Rise. Which Categories Are...
The average number of applications used by adult Android or iOS smartphone users has remained relatively steady over the years, barely budging from 26.5 per month in Q4 2012 to 27.1 per month in Q4...
View ArticleClik here to view.
US Out-of-Home Ad Revenues Continue to Climb
Spending on out-of-home (OOH) advertising grew by 3.3% in Q1 2016, reports the Outdoor Advertising Association of America (OAAA), marking the 24th consecutive quarter of growth. The miscellaneous...
View ArticleClik here to view.
Which Types of Shared or On-Demand Online Services Are Most Popular?
More than 7 in 10 US adults have used at least one of 11 shared and on-demand services, per a recent report [pdf] from the Pew Research Center. In fact, some are quite heavy users, with more than...
View ArticleClik here to view.
App User Retention Remains A Struggle; In-App Messages Move the Needle
Mobile app use is highly concentrated, as recent data from comScore shows that mobile users spend the majority of their app time with their single favorite one. And while Nielsen data shows that time...
View ArticleClik here to view.
Who (Dis)likes Advertising the Most?
American adults are more apt to generally dislike (61%) than like (34%) advertising, according to a recent YouGov study [pdf]. In fact, intense dislike (“dislike a lot”) outweighs liking advertising “a...
View ArticleClik here to view.
Asian-Americans Over-Index in SVOD Access, Under-Index in DVR Ownership
Asian-Americans differ from the US population overall in their screen behaviors, details Nielsen in a recent report [download page]. With data showing that Asian-American households watch far less live...
View ArticleClik here to view.
Ad Clutter? Vast Majority of US Traffic Lands on Pages With 3 or Fewer Ads
Ad clutter is generally “under control,” reports Integral Ad Science [download page] in its Q1 2016 US Media Quality Report. The study shows that roughly 1 in 7 (13.9%) of impressions at US websites...
View ArticleClik here to view.
Millennials Demonstrating “Positive Spending Momentum”
Americans aged 19-35 are spending less today (averaging $85 per day) than those in that age group were spending in 2008 ($98 per day), reports Gallup in releasing new data from a wide-ranging study on...
View ArticleClik here to view.
Mobile Payments: User Demographics, Top Activities and Incentives, and More…
Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations, reports the Pew Charitable Trust in recently-released results of a survey...
View ArticleClik here to view.
How-To Videos the Most Common Marketing Video Type Among SMBs
Two-thirds of SMBs create marketing videos at least 4 times a year, says Magisto [pdf] in releasing results from a survey of 565 SMBs. The most popular type of video is the how-to/education video,...
View ArticleClik here to view.
Friday Research Wrap, 6/3/16
Alphabet is the world’s largest media owner, reports Zenith in its latest annual ranking of the top global media owners. With an estimated $60 billion in media revenues, Alphabet boasts 166% more media...
View ArticleClik here to view.
The 10 Cities Where Auto Purchase Loan Requests Skew Most Towards Youth
Millennials are starting to buy cars again – or at least their share of auto loan requests is climbing, per a recent report from LendingTree. Based on an analysis of auto purchase loan requests...
View Article