For ROI Proof, Paid Search Tops the Digital List Again

Source: SEMPO [download page]

Notes: Two-thirds of marketers and agencies feel that they are good at measuring the ROI of paid search, according to SEMPO’s latest annual study. But only a minority feel good about their ability to measure the ROI of the other digital channels listed: SEO (45%); email (44%); display (29%); and social media (22%). These results are strikingly similar to a survey of global marketers released earlier this year, in which paid search was the only channel for which a majority of respondents felt good about their ability to measure ROI. (more…)