Source: BIA/Kelsey [download page]
Notes: Local advertising spending is expected to increase by a compound annual rate of 3.6% from 2015 through 2020, when spending will total $168.9 billion, according to the latest forecast from BIA/Kelsey. Traditional media spend is projected to stay stagnant (CAGR of -0.1%) while digital spend will grow by double-digits (CAGR of 11.7%) through the forecast period, such that digital will rise from 26.9% of local ad revenues this year to 39.1% in 2020. (more…)