Half of Consumers See Themselves Subscribing to Cable TV in 10 Years

Roughly 7 in 10 US adults aged 18-59 see themselves subscribing to cable a year from now, but fast forward 5 years and that figure drops to 55%, per results from PwC’s Videoquake 4.0 study [pdf]. In a decade’s time, just 49% of respondents (all of whom have more than $40k in annual household income) see themselves as being cable subscribers, according to the report. (more…)