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Easy-to-Use, Feature-Rich Apps Valued by Smartphone Users

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googleipsos-what-smarphone-users-value-in-apps-dec2016User experience is crucial in engendering website loyalty, and as it turns out, to driving satisfaction with apps. Indeed, a new report [pdf] from Google and Ipsos finds that for most smartphone users, their favorite apps are easy to use and navigate – and that this is far and away the most common element shared by users’ preferred apps. (more…)


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