B2B Social Media Marketers: Content Effectiveness Varies by Type, Platform

The vast majority (86%) of B2B marketers invest in social media marketing, and a slight majority (52%) feel that social media is very important to their organization’s marketing efforts, according to a new report [download page] from Regalix. While LinkedIn (89%) and Twitter (78%) are considered the most effective social media platforms, some types of content work better on Facebook. (more…)