Failure to Connect: Email Open Rates Rise, but Click Rates Fall Again on Y-O-Y Basis

Marketers may be doing a better job of creating engaging subject lines, but they don’t seem to have solved the problem of providing relevant content that entices a click. That seems to be the takeaway from the latest quarterly email trends and benchmarks report [download page] from Epsilon, which shows open rates at a new high, but click rates continuing to trend in the opposite direction. (more…)