Enterprise Marketers Confident in Their Effectiveness Telling Brand Stories

Almost three-quarters of enterprise marketers feel that their marketing team is extremely (34%) or very (39%) effective at telling their brand story, reports Skyword in a recent study [download page]. Based on a survey of 190 marketers at organizations with more than 500+ employees (78% B2C), the study indicates that many marketers are confident in the storytelling effectiveness not only of their own teams, but also of their executive teams and customers. (more…)